Multifamily Investments
December 9, 2025

Carter Unveils Prospect Highland Oaks to Bolster Tampa's Luxury Housing Market

2 minutes read
by Multifamily Summit
Carter Unveils Prospect Highland Oaks to Bolster Tampa's Luxury Housing Market

In a strategic move that underscores its long-standing commitment to excellence in the real estate arena, Atlanta-based development powerhouse Carter has partnered with Brook Farm Group to unveil Prospect Highland Oaks, a new 324-unit luxury apartment community. Set amidst the burgeoning Brandon submarket of Tampa, Florida, this garden-style venture is poised to address the escalating demand for premier housing in a region known for its vibrant growth and vitality.

Jerome Hagley, COO/CFO of Carter, encapsulated the ethos behind their latest project with clarity and foresight: "We are thrilled to bring Prospect Highland Oaks to the Tampa community," he stated. "This project exemplifies our dedication to delivering thoughtfully designed developments that not only meet the needs of today's residents but also positively impact the neighborhoods we serve. Together with our partners at Brook Farm Group, we look forward to contributing to Tampa's remarkable growth and vitality."

This isn't Carter's first foray into the Floridian market. Their robust portfolio demonstrates a proven track record, with varied projects like NINE15 in downtown Tampa, The DeSOTA in Sarasota, and the upcoming Story Lake Gibson in Lakeland, among others. Each project is a testament to Carter's prowess in creating and delivering innovative and high-quality living spaces.

Prospect Highland Oaks' strategic placement less than half a mile from major transit routes promises exceptional access to Tampa's central business district and beyond—making it a coveted spot for professionals employed by nearby corporate giants JP Morgan Chase and Citigroup. In a region that has seen a paucity of new multifamily developments, the introduction of Prospect Highland Oaks is timely, satisfying a need in a market ripe with potential yet scant in competition.

The project's backing comes from a robust team including equity partners Mill Green Capital and Fundrise, construction lender Ameris Bank, and general contractor Oxford Properties, with the design expertise of Preston Partnership. This collaborative approach not only carves the path for the successful completion of the development but also heralds its anticipated positive impact on the surrounding community.

Carter's unwavering dedication to crafting high-quality residential communities that are not only strategically located but also conducive to enhancing their environments is evident through this development. Prospect Highland Oaks is set to be yet another marker of Carter's influence on the landscape of multifamily housing, fostering modern living while contributing significantly to the ongoing dynamism of markets such as Tampa.

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